One swipe, a flash of light and suddenly the entire makeup look feels fresher. Lip gloss has returned as an everyday beauty favourite, leaving behind the thick and uncomfortable formulas of the past. Today’s glosses combine glass-like shine with flattering tints, moisturising ingredients and smoother textures that feel comfortable on the lips.
From affordable Indian labels to globally admired beauty names, shoppers now have plenty of options. Based on formula, finish, shade selection, comfort, popularity, price and availability, here are the top five lip gloss brands in India in 2026.
Quick List of the Best Lip Gloss Brands
- Maybelline New York – Best overall
- Swiss Beauty – Best budget-friendly brand
- MARS Cosmetics – Best for trendy shades
- Lakmé – Best trusted Indian beauty brand
- Fenty Beauty – Best premium lip gloss brand
1. Maybelline New York
Maybelline New York takes the top position because it successfully combines high shine, comfortable wear and reliable quality at a mid-range price. Its glosses are widely available across India through beauty stores and major online shopping platforms.
The brand’s standout product is the Maybelline Lifter Gloss. It contains hyaluronic acid and gives the lips a smoother, fuller and hydrated appearance. The formula produces an attractive glass-like finish without feeling excessively heavy. Shades such as Petal, Moon and Topaz work well with different Indian skin tones and can be worn alone or over lipstick.
Maybelline also offers Lifter Plump Lip Plumping Gloss for people who want a visibly fuller effect. It contains chilli pepper and produces an intense warming sensation, so it may not suit sensitive or cracked lips.
- Best suited for: Everyday wear, parties and glossy makeup looks
- Popular pick: Maybelline Lifter Gloss
- Why it stands out: Comfortable texture, beautiful shine and wearable shades
2. Swiss Beauty
Swiss Beauty is one of the best choices for shoppers who want to experiment with lip gloss without spending heavily. The Indian cosmetics brand is known for producing trend-driven makeup at highly accessible prices.
The Swiss Beauty Plump-Up Wet Gloss creates a juicy, wet-look finish that suits modern glass-lip makeup. It is especially appealing to college students and younger shoppers looking for an affordable entry into glossy makeup. The brand’s Gloss Me Lip Gloss is another popular option. Its formula contains glycerine and jojoba oil to help the lips feel soft and smooth.
Swiss Beauty offers clear, tinted, metallic and shimmer finishes. The wear time may not match that of more expensive products, and occasional reapplication is usually required. Nevertheless, the finish and colour variety offer excellent value for the price.
- Best suited for: Students, beginners and budget-conscious shoppers
- Popular pick: Swiss Beauty Plump-Up Wet Gloss
- Why it stands out: Very affordable prices and fashionable finishes
3. MARS Cosmetics
MARS Cosmetics has become a familiar name among young Indian makeup buyers. The brand follows current beauty trends closely and offers colourful, enjoyable products at wallet-friendly prices.
Its best-known gloss is the MARS Candylicious Coloured Lip Gloss. It provides a soft tint with high shine, making it useful for quick everyday makeup. The range includes wearable pink, brown, nude and berry-inspired shades that complement many Indian complexions. A sheer version is also available for people who prefer a lighter wash of colour.
Candylicious can be applied directly to bare lips for a fresh look or placed over lip liner for greater definition. The formula is comfortable for its price, although the packaging should be kept upright and tightly closed to reduce the possibility of leakage.
- Best suited for: Teenagers, college students and trend-led makeup lovers
- Popular pick: MARS Candylicious Coloured Lip Gloss
- Why it stands out: Attractive colours, youthful packaging and low prices
4. Lakmé
Lakmé continues to hold a special place in Indian makeup collections. Its long presence in the country, easy availability and understanding of Indian complexions make it a dependable choice.
The Lakmé Superglow Vit-C Gloss combines a shiny finish with vitamins C and E. It is available in several flattering shades, including pinks, browns and deeper colours. The moisture-rich formula helps the lips feel comfortable while adding a polished glow.
Those who prefer a lip oil and gloss hybrid can consider the Lakmé 9to5 Hya Gloss Power Plump Lip Oil. It delivers a juicy high-shine finish without the strong burning sensation associated with some traditional lip plumpers. Lakmé also offers Glitterati Lip Glaze for more glamorous occasions.
- Best suited for: Daily office wear, festive makeup and Indian skin tones
- Popular pick: Lakmé Superglow Vit-C Gloss
- Why it stands out: Trusted name, wearable colours and convenient availability
5. Fenty Beauty
Fenty Beauty is the premium choice on this list. Created by Rihanna, the brand is internationally recognised for inclusive makeup and products developed to flatter a wide range of skin tones.
The iconic Fenty Beauty Gloss Bomb Universal Lip Luminizer delivers intense shine with sheer-to-light coverage. It contains shea butter, vitamin E and peptides, giving the formula a smooth and conditioning feel. Its large applicator covers the lips quickly, while shades such as Fenty Glow, Fu$$y and Hot Chocolit look attractive across light, medium and deep complexions.
Gloss Bomb is considerably more expensive than the other products on this list. However, its polished finish, comfortable texture and sophisticated shades make it a worthwhile luxury purchase for serious gloss lovers.
- Best suited for: Premium beauty shoppers and special occasions
- Popular pick: Fenty Beauty Gloss Bomb Universal Lip Luminizer
- Why it stands out: Luxurious formula, inclusive shades and brilliant shine
How to Choose the Right Lip Gloss
Select a clear or lightly tinted gloss if you want something that can be layered over different lipsticks. Nude, caramel and brown shades usually complement medium and deeper Indian skin tones, while pink and peach shades create a softer look.
For dry lips, look for ingredients such as shea butter, jojoba oil, vitamin E, glycerine or hyaluronic acid. Avoid strong plumping glosses when the lips are cracked or irritated. Remember that ordinary lip gloss is not transfer-proof and generally requires reapplication after eating or drinking.
Final Verdict
Maybelline New York is the best overall option for its balance of shine, comfort and price. Swiss Beauty and MARS are excellent budget choices, while Lakmé offers reliable products suited to everyday Indian makeup. For buyers willing to spend more on a luxurious formula, Fenty Beauty Gloss Bomb remains a standout premium pick.
